Maison de la France needed a Dutch campaign to promote French tourism in collaboration with travel agencies Arke, Frantours and Vrij Uit.
Products:
- Various trucks covered with famous paintings of French locations featuring Dutch tourists, The trucks were visible during rush hour traffic throughout The Netherlands;
- A national radio campaign with custom variations per organization;
- A Direct Marketing booklet featuring special offers for each individual French region.
Activities:
- Account Management
- Campaign proposal and marketing plan
- Traffic Management
